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Some of the top paid newsletters include Sinocism by Bill Bishop, with thousands of subscribers at $15 per month, and Popular Information by Judd Legum, with thousands paying $6 per month. Last April, Substack boasted 12 million readers a month and recently reached 1 million paying subscribers. Substack is already home to big-name writers including Andrew Sullivan, Bari Weiss, Matthew Yglesias, Glenn Greenwald, Matt Taibbi and Roxane Gay. He saw it as an opportunity to build readership in a new way and is starting to think beyond the first year, he told TheWrap. Lemire had never heard of Substack until the company approached him last year with an initial one-year contract.
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Lemire, who joined Substack last August, will be bringing his superhero universe “Black Hammer” to his newsletter, which he said has subscribers “in the thousands.” Some existing Substack creators, including “Sweet Tooth” creator Jeff Lemire, will also be announcing projects that include new comics and early access to works before they go to publication.
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The superhero comic series “Black Hammer” is coming to Substack. Writers Tom King and Elsa Charretier will launch a collaborative project on their new newsletter, and artist Khary Randolph will introduce a new publication on the platform.
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Vaughan, creator of “Y: The Last Man” and “Ex Machina.” Vaughan will start a joint project with Niko Henrichon, who previously worked with Vaughan on the graphic novel “Pride of Baghdad.”Ĭomic artist Jen Bartel, who has worked on cover art for clients including Marvel and Disney, will introduce a solo project on her Substack. Newcomers to Substack comics program include Grant Morrison, who has worked on the “Batman” series and recent title “Wonder Woman: Earth One,” and Brian K. The company also started offering $500 health insurance stipends more widely to independent writers last year as it looked to expand services for creators. In recent years, tech giants from Twitter to Facebook have also joined the newsletter game, and emerging companies from Ghost and Buttondown have also rolled out similar newsletter products as content creators increasingly look to manage their work directly. Substack, a 4-year-old San Francisco company, was at some point valued at $650 million in 2021. Here’s How the Top Newsletter Platforms Challenging Substack Stack Up